CataBoom is a SaaS gamification platform automates the ability to create HTML5 responsive game mechanics in minutes that can be deployed on any web enabled device (mobile, tablet or web) across any customer touchpoint (e-commerce site, any social platform, mobile apps, text, iBeacon, email, QR code, ad unit, etc.). The platform is typically used to drive specific behaviors from its target audience whether that is B2C (i.e. marketing), B2B (i.e. sales) or B2E (i.e. training).