“The project involved input from a range of Google teams, including marketing, Ad Manager, and gTech. With their help and support, we could run ‘intensive flow’ machine learning models on the data being fed into BigQuery and apply that knowledge to our marketing automation activities.”

“The customer cohort we targeted had a 35% higher rate of retention of the app relative to a control group. We are continuing to identify where we can add value and direct our marketing dollars to obtain the best ROI. Like all organizations, we are on a constant quest to …