Because data lives in the database and Looker is an analytics layer on top of our database, we had unique flexibility to use LookML, the proprietary language of Looker, to expose the data in a format, in a way, and in a fashion that we wanted to, to our team.
We have over 3.5 petabytes of data and our teams need access to all of it to run our business. While Google BigQuery is cost efficient and incredibly fast, only a few people know how to use it. Looker’s data platform lets us connect our campaign managers to all the data in BigQuery in a structured way so they’re able to continually optimize ad performance and sales.
Most of our business team are now able to explore data by themselves, even those who don't have any familiarity with SQL queries. Even better, they are able to do this without needing any help from the data infrastructure team. Their team lead says - It’s like I just traded in my 1995 manual Jeep Wrangler for a Ferrari… it’s so much faster and more fun!
Both lightweight and flexible, Looker has allowed our users to access near-live data sets, creating their own metrics on the fly, in their own sandbox, even creating their own queries without knowing SQL. Choosing Looker has also enabled users to share their data discovery results, and has provided a way to promote consistent metrics definitions across all Rafter departments using a metadata layer.
I love LookML. It’s the single most innovative part of Looker. It makes BI so much more fun - it’s absolutely painless compared to the BI tools I’ve used in the past. LookML lets you define things through the front-end; you just make the change then the data is available instantly. In the past I'd have to make a change and then wait while cubes were rebuilding.
There were only one or two people on our product team and analytics team who could access our data. Looker gave us drag-and-drop functionality to get at our data, but also a level of complexity that an analyst or engineer could use to get the specificity they need.
The cool thing about the data models is it wasn’t my team building them but one of our data analysts on the operations team. They go in and build these models out, without any dependence on the engineering department.
With Looker, we're no longer inundating our analysts with ad hoc report requests. Anyone can share reports on the fly. From our customer service representatives to our development team, product managers and C-level executives, Looker is used company-wide.
The biggest problem with our system previously was that it wasn't flexible at all. We had to go in manually to change reports and push code to change a query. The
fact that Looker is simple and flexible, that's great for us.
The Kiip rewards network relies on Looker to optimize in-app ad delivery. Looker is easy and powerful enough that non-engineers have the ability to analyze data more efficiently. This allows us to answer questions and be alerted to changes more
quickly. All reports can easily be shared across offices and in Google Drive. It just works and that's incredibly important to us.
Looker is an incredibly powerful tool for viewing the data that drives value to our customers. Through Looker dashboards, we’ve been successful at shifting the entire company’s focus to the core metrics that are actually the most important to the company.
Everything is going to come back to data as we grow this business. The power of Looker is you don't just get a standardized report. It gives you a starting point so you can drill in and ask questions about what you're seeing. The purpose of the tool is to allow you to keep analyzing, to keep digging, to keep investigating.
A month into our new data intelligence solution, things changed for us. Data started to drive our product meetings and accelerate our development cycle with informed decision making. Meetings now start with our target KPIs presented with Looker up on the screen, then we dig in.
Looker helps us understand the simplest expression of what's important for our business. At the same time, it tells us how we think about our product.
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Looker testimonials have an aggregate quality score of
4.5/5 based on 51 ratings.