29 Upland Localytics Testimonials

"One of our core values at Jana is to ‘measure it.’ When building our products, we often come across questions that have many possible solutions, and we seek out ways to test and validate our hypotheses. In this case, there were many possible times to send a re-engagement push notification, but through a simple experiment in Localytics we were able to efficiently identify the optimal solution."

"We chose Localytics over Google Analytics because it makes it so easy to measure all our acquisition efforts across channels for both iOS and Android. With Localytics, we optimized our offline and online user acquisition strategy by combining data from a full suite of ad networks and tracking partners."

"With a rapidly scaling business and user base, we urgently needed to improve the efficiency of our data processing and analysis, and to future-proof our data infrastructure for continued growth. Localytics Direct Access allowed us to scrap a large bulk of the high-cost ETL process we were managing, enabling us to reallocate our time and resources. We’re now able to focus on analyzing the data and communicating the insights, rather than maintaining a snowballing data lake. This lets us do more of what we’re best at: personalizing content for our users."

"Localytics is spectacular at capturing behavioral data because it is lightweight and easy to code into your app. Sending in-app messaging campaigns that target people based on their in-app behavior and profile information helps us drive mobile revenue."

"Localytics is an invaluable tool for our marketing, engineering, and product teams. We use Localytics dashboards during our company meetings and we can track product flows and get to a level of granularity that our previous analytics solution didn’t provide."

“Localytics allowed us to quickly test and iterate on our messaging strategy. Since the messaging tools are integrated with the analytics, we were able to A/B test different creatives in each push campaign, quickly view the results, and optimize towards the most successful messages. Nothing needs to be done outside Localytics and that’s a huge time-saver for my team.”

"We are excited by the results of our initial experiment with Localytics Predictions. Localytics has been a valued partner for us and a key part of our analytics and marketing arsenal."

"With Localytics, we are able to track uninstalls as an important complement to our efforts to better understand, and ultimately prevent, user churn."

“In the past year, we’ve seen over 50% of our reservations come through the app, and it’s really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the download."

"Localytics is an outstanding partner to collaborate with on joint sales and co-marketing opportunities. We refer business both way to maximize the value our customers get from both platforms."

“Acquisition, app usage, and marketing are all part of one customer journey. Localytics was the only solution that captured all this data inone place, and gave us the marketing tools to make an impact at every stage.”

"Localytics Funnels takes the guess work out of what is and isn’t working in our conversion process. The insights we gain through Localytics enable us to improve our app, optimize our advertising strategy, and increase conversion rates."

"Predictions has helped us understand the most and least engaging interactions so that we recognize key user churn moments and learn about engagement levels to keep people active. It has also helped us understand the right time to target users and when to drive them towards specific actions."

“At FreshDirect, we’re deeply focused on the customer experience. Working with Upland Localytics to improve our App Store rating has provided us with a unique new way of engaging with both our loyal and newer customers."

“Implementing Localytics hasdramatically improved the waywe collaborate at BackflipStudios. Anyone is now ableto grab the data they needbecause it is easily accessiblethrough the dashboard, andI can allocate my time moreefficiently.”