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"One of our core values at Jana is to ‘measure it.’ When building our products, we often come across questions that have many possible solutions, and we seek out ways to test and validate our hypotheses. In this case, there were many possible times to send a re-engagement push notification, …
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“Localytics has been able to scale without sampling our data or sacrificing granularity. The ability to filter event reports by any attribute enables us to get at insights that help us fine tune the user experience with each app release.”
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“In the past year, we’ve seen over 50% of our reservations come through the app, and it’s really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the download."
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"Localytics is an outstanding partner to collaborate with on joint sales and co-marketing opportunities. We refer business both way to maximize the value our customers get from both platforms."
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“Implementing Localytics hasdramatically improved the waywe collaborate at BackflipStudios. Anyone is now ableto grab the data they needbecause it is easily accessiblethrough the dashboard, andI can allocate my time moreefficiently.”
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"Localytics is spectacular at capturing behavioral data because it is lightweight and easy to code into your app. Sending in-app messaging campaigns that target people based on their in-app behavior and profile information helps us drive mobile revenue."
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“Localytics stood out fromthe pack because we couldeasily track all of our appdata and create any reportwe wanted. The ability foranyone on our team tocreate new funnels andsegments from any eventin the app, right in thedashboard, made a realdifference for us.”
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"We’re excited to use Localytics’ predictive analytics and predictive marketing capabilities, because we want to be one of the most innovative players in the mobile ecosystem."
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"Before, we assumed things about why users churn, and based our targeting on those assumptions. With predictive churn segments rooted in data, our campaigns are no longer based on blind assumptions. Now, our anti-churn campaigns are something that we can do in a repeatable and scalable way."
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"The wealth of user data we haveis so vast, it can be hard to findthe little golden nuggets of infoyou might not think to proactivelyseek out. By leveraging predictiveanalytics, we’ve been able toserendipitously drive theseinsights at a scale that we canuse to automate our marketingcommunications."
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"Localytics Funnels takes the guess work out of what is and isn’t working in our conversion process. The insights we gain through Localytics enable us to improve our app, optimize our advertising strategy, and increase conversion rates."
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"With Localytics, we are able to track uninstalls as an important complement to our efforts to better understand, and ultimately prevent, user churn."
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"With a rapidly scaling business and user base, we urgently needed to improve the efficiency of our data processing and analysis, and to future-proof our data infrastructure for continued growth. Localytics Direct Access allowed us to scrap a large bulk of the high-cost ETL process we were managing, enabling us …
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“Localytics allowed us to quickly test and iterate on our messaging strategy. Since the messaging tools are integrated with the analytics, we were able to A/B test different creatives in each push campaign, quickly view the results, and optimize towards the most successful messages. Nothing needs to be done outside …
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"We chose Localytics over Google Analytics because it makes it so easy to measure all our acquisition efforts across channels for both iOS and Android. With Localytics, we optimized our offline and online user acquisition strategy by combining data from a full suite of ad networks and tracking partners."