29 Upland Localytics Testimonials

“Acquisition, app usage, and marketing are all part of one customer journey. Localytics was the only solution that captured all this data inone place, and gave us the marketing tools to make an impact at every stage.”

"We are excited by the results of our initial experiment with Localytics Predictions. Localytics has been a valued partner for us and a key part of our analytics and marketing arsenal."

“Localytics allowed us to quickly test and iterate on our messaging strategy. Since the messaging tools are integrated with the analytics, we were able to A/B test different creatives in each push campaign, quickly view the results, and optimize towards the most successful messages. Nothing needs to be done outside Localytics and that’s a huge time-saver for my team.”

"Localytics Marketing pays for itself. Customized in-app messages are huge for promoting sales on back issues, free trials on subscriptions, and driving users to free advertiser-sponsored content."

"Engaging our customers through mobile is at the top of our priority list, and we consider push messaging an important component of our communications strategy. Localytics gave us the platform we needed to understand our customers at a granular level and communicate with them in a targeted way with push messaging."

"The wealth of user data we haveis so vast, it can be hard to findthe little golden nuggets of infoyou might not think to proactivelyseek out. By leveraging predictiveanalytics, we’ve been able toserendipitously drive theseinsights at a scale that we canuse to automate our marketingcommunications."

"One of our core values at Jana is to ‘measure it.’ When building our products, we often come across questions that have many possible solutions, and we seek out ways to test and validate our hypotheses. In this case, there were many possible times to send a re-engagement push notification, but through a simple experiment in Localytics we were able to efficiently identify the optimal solution."

“As an independent developer, Localytics is a necessity. With Localytics, I’ve been able to identify and implement optimizations that have increased user engagement, revenue, and lifetime value.”

"Localytics real-time insights enabled us to make changes quickly and improve on our KPIs. We’ve been expanding our user base and improving session length with each new release."

“Localytics has been able to scale without sampling our data or sacrificing granularity. The ability to filter event reports by any attribute enables us to get at insights that help us fine tune the user experience with each app release.”

"Predictions has helped us understand the most and least engaging interactions so that we recognize key user churn moments and learn about engagement levels to keep people active. It has also helped us understand the right time to target users and when to drive them towards specific actions."

"With a rapidly scaling business and user base, we urgently needed to improve the efficiency of our data processing and analysis, and to future-proof our data infrastructure for continued growth. Localytics Direct Access allowed us to scrap a large bulk of the high-cost ETL process we were managing, enabling us to reallocate our time and resources. We’re now able to focus on analyzing the data and communicating the insights, rather than maintaining a snowballing data lake. This lets us do more of what we’re best at: personalizing content for our users."

"We’re excited to use Localytics’ predictive analytics and predictive marketing capabilities, because we want to be one of the most innovative players in the mobile ecosystem."

"Before, we assumed things about why users churn, and based our targeting on those assumptions. With predictive churn segments rooted in data, our campaigns are no longer based on blind assumptions. Now, our anti-churn campaigns are something that we can do in a repeatable and scalable way."

“Localytics takes the guess work out of our app strategy. With every interface update, it’s easy to understand what’s working and what isn’t. The insights we get from Localytics are helping us make an app that kids love and parents trust.”