“The only way to stay in the market is to adopt and innovate, so creating a DLT project within our ICT innovation Strategy office was natural. Poste Italiane needs such solutions to support new initiatives and offerings such as currency management, welfare services’ awards management and loyalty programs extendable also …

“We tried comparing our approach with the tourism industry where multi-brand programs are not unusual. However, they are all very centralised. On the other hand, in retail some models exist, and they are very centralized as well. Blockchain was an enabler to create a decentralized, traceable, transparent and immutable solution …