JFrog's mission is to provide better technologies and tools for the everyday use and to increase the effectiveness of software development. JFrog's core values are based on non-compromising professionalism, superior quality code, first-class service, strong customer relationships, mutual trust and integrity. Through Artifactory, it is the first company to provide software developers with a binary repository management solution. Winner of the JavaOne Duke's Choice Award, JFrog has established itself as a technology leader in the software industry. The company continues to set the standard for solving developer pains with the launch of Bintray, deemed "the missing link in social software distribution" by peers.