“Champion Challenger gives us the confidence to develop material performance improvements, as well as prove those benefits over a specified time period. We are able to take what we find in the Champion Challenger model and use the projections as evidence for strategy implementation and governance.”

“We offer free trials in most markets to showcase our services to new customers. This helps encourage subscription sign-ups – especially for our new market launches. We want to be able to offer this while protecting our content and the DAZN brand.”