“Our website must cater to potential customers, whose needs range from quick and simple household maintenance tasks to multi-million projects. This is no small feat, especially because the visitors are not always completely aware of what they’re looking for.”

“Initially we were looking at an automated chatbot that could capture leads – not so much for customer service, as much as for being able to capture, filter and qualify the prospects coming in. We changed our marketing strategy completely in line with this and decided that we needed to …