Kontra believe that a different way of operation opens up a clear path towards success. They are not trying to be different just for the sake of it. Instead, they are concentrating that positive energy of work dedication into bringing the wanted results to everyone working with them. They believe that digital is not an expense. Rather, it's an investment that will always bring you a deserved return. If things are done right, for the first time, there won't be a need for repairing, recovering and rebuilding.
"We wanted to bring wider awareness of Natuzzi brand in Croatia and establish a firm position in the market. It was our goal to break through as number one luxury furniture brand in Croatia, so we decided to reach our target audience on social media. Through strategic communication on Facebook and planned advertising both on Facebook and Google, our sales numbers really improved and are continuing to grow each month. Awareness is a lot better than before, and we are already looking for new ways to continue making a change thanks to digital marketing."
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