"The presence on social networks as well as Facebook advertising and Google ads have brought us a new dimension of communication with customers. We are, first and foremost, communicating to a younger audience, active on social networks and interested in topics we can encourage and the content we can share. This gives us the opportunity to share personal experiences of driving and experiencing Suzuki vehicles, which we consider to be the most important advantage of these channels. Namely, our marketing approach is not just advertising, but sharing Suzuki experience. Such channels are a perfect platform for us to achieve this and our experience was extremely positive when we collaborated with Kontra Agency and, with their help, we triggered Facebook page as well as Facebook advertising. Our collaboration with Kontra worked well because we recognized the specificity and the traps of the social media where expertise is of crucial importance. Namely, quality communication, targeted and content-based announcements, quick response and actualities are what we want to communicate. We have continued to grow together, and after four years, we are happy to say that we are expanding our cooperation."