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Kontra believe that a different way of operation opens up a clear path towards success. They are not trying to be different just for the sake of it. Instead, they are concentrating that positive energy of work dedication into bringing the wanted results to everyone working with them. They believe that digital is not an expense. Rather, it's an investment that will always bring you a deserved return. If things are done right, for the first time, there won't be a need for repairing, recovering and rebuilding.
"We are aware that traditional media just isn’t sufficient enough to obtain good communication with buyers. So, our aspirations towards online communication are a priority in our overall marketing strategy. Besides, online advertising has one big advantage over the traditional one – it can be precisely measured. Only a few days since the campaign has started, we had our first results; more communication on the Facebook page and more visitors on the webshop. Those results led to the sales increase, which was our first goal to begin with. Along with keeping our product at the highest level possible, we’re planning to continue investing in online advertising."
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