“Our website works much better, which has led to increased engagement in the correct channels - customers tend to make enquiries already having a good idea of what they are looking for, which is saving time on the phone. Traffic has been steadily increasing since the start of the year, and we have engaged with customers through new channels (Social, e-mail, etc.) for the first time ever, which have quickly proven their value by increasing enquiries and sales. We also have reduced ad spend on Google Ads while increasing the number of conversions we have received, so there have been of improvements right across the board.”