"The presence on social networks as well as Facebook advertising and Google ads have brought us a new dimension of communication with customers. We are, first and foremost, communicating to a younger audience, active on social networks and interested in topics we can encourage and the content we can share. …

"We wanted to bring wider awareness of Natuzzi brand in Croatia and establish a firm position in the market. It was our goal to break through as number one luxury furniture brand in Croatia, so we decided to reach our target audience on social media. Through strategic communication on Facebook …