"Speed and responsiveness are pivotal to our ability to serve clients, both in the delivery of advertising vehicles and the power to analyze how effectively clients ads are driving customer awareness and purchasing behavior."
"When I spoke to Kognitio I explained I had a marketing manager's nightmare. I was very successful, but I had no idea why. Now I know exactly why, how to sustain and what to do to increase that growth."
“We decided to leverage the positive experience that the Nectar UK program had with Kognitio. We are positively impressed by the system performance and scalability, and count on WX2 as an enabler to grow Nectar Italia, offering more insights and analytics on customer behavior than ever before.”
"For a whole decade, we have been able to rely on Kognitio and its technology to help us stay ahead of the game. We have true insight into our business and the effects that pricing changes would have on it. It’s incredibly beneficial to the company to be able to analyse all the data as opposed to data samples and assumption-based analysis."
"Enabling that kind of rapid response is where Kognitio Cloud provides us with a higher degree of performance. It is proving to be an ideal platform to analyze immense amounts of information, and quickly derives results so that we can put that information to immediate use."
“On Kognitio, it ran something like 300x faster. It was the exact same query and the same data with the same results.”