"When I spoke to Kognitio I explained I had a marketing manager's nightmare. I was very successful, but I had no idea why. Now I know exactly why, how to sustain and what to do to increase that growth."
“We decided to leverage the positive experience that the Nectar UK program had with Kognitio. We are positively impressed by the system performance and scalability, and count on WX2 as an enabler to grow Nectar Italia, offering more insights and analytics on customer behavior than ever before.”
"Chip & PIN authentication of credit and debit card transactions became mandatory in February 2006, forcing Marks & Spencer Bank to issue new cards to its 2.5 million financial customers and this could have been a costly and disruptive exercise. But, working with Kognitio, Marks & Spencer Bank used Chip and PIN migration to cement customer loyalty, drive new sales and increase profit."
"Kognitio gives us the chance to go beyond the confines of typical databases – we can now run queries and answer them in sub-second response times, we can do ad hoc analyses "on the fly", and the scalability of the platform grows with our data volumes."
"One benefit of Kognitio WX2 is that we can ask oblique, train-of-thought questions without any pre-programming or the necessity to pre-select data. And we get the answers while we still remember why we asked the question."
“On Kognitio, it ran something like 300x faster. It was the exact same query and the same data with the same results.”