“I think people sometimes say, “oh, this is just for online.” No, this is something that’s going to touch every single part of your business and provide insights that you’re just really not going to get anywhere else.”

“We ultimately created this experience where it’s a very simple quiz that asks about your preferences and it shows you a collection page that's personalized based on your selections. That alone obviously helped increase conversions, gets people to the right product faster, and in terms of email address collection, that …