"We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."

"The campaign idea and its execution has surpassed our expectations to deliver stand-out engagement that entertains our customers, enabling them to interact with first direct on a more personal level. We want to be part of our customer’s lives in more than just a banking sense – what better way …