"We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."

"We needed to select a partner who had both existing tried-and-tested methodologies yet would also take an innovative and creative approach to the project. Jaywing were able to demonstrate their depth, breadth and expertise in data management and analysis, and their data specialist’s also fit well with Informa BI profit-focused …