"We appointed Jaywing because it has the right technology and data, modelling and marketing expertise to undertake attribution at an individual customer level, and to evaluate the performance of our online and offline marketing. We look forward to better understanding how our marketing investments drive valuable acquisition across all our …

"We’re delighted with the outcome and brand expertise that Jaywing brought to bear on this project. The UK City of Culture provided us with a fantastic opportunity to showcase the unique cultures and diversity of Hull, and Jaywing’s work continues to see the city grow and evolve.”