"Ten years ago, everything was about followers, virality and engagement. The digital media landscape has radically changed and we needed to rediscover Twitter’s unique purpose amongst our peers - what makes us different and why brands should advertise with us. This research has allowed us to do that."

“Jaywing has enabled our brand and performance activity to work closely together, maximising impact through smart targeting and refinement based on performance feedback and optimisation activity. As a result, we’ve expanded our thinking, grown our brand to new audiences in new channels and can adapt with confidence as circumstances change.”