“Jaywing has enabled our brand and performance activity to work closely together, maximising impact through smart targeting and refinement based on performance feedback and optimisation activity. As a result, we’ve expanded our thinking, grown our brand to new audiences in new channels and can adapt with confidence as circumstances change.”

"We’re delighted with the outcome and brand expertise that Jaywing brought to bear on this project. The UK City of Culture provided us with a fantastic opportunity to showcase the unique cultures and diversity of Hull, and Jaywing’s work continues to see the city grow and evolve.”