"We appointed Jaywing because it has the right technology and data, modelling and marketing expertise to undertake attribution at an individual customer level, and to evaluate the performance of our online and offline marketing. We look forward to better understanding how our marketing investments drive valuable acquisition across all our …

"The campaign idea and its execution has surpassed our expectations to deliver stand-out engagement that entertains our customers, enabling them to interact with first direct on a more personal level. We want to be part of our customer’s lives in more than just a banking sense – what better way …