"We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."

"We appointed Jaywing because it has the right technology and data, modelling and marketing expertise to undertake attribution at an individual customer level, and to evaluate the performance of our online and offline marketing. We look forward to better understanding how our marketing investments drive valuable acquisition across all our …