"We needed to select a partner who had both existing tried-and-tested methodologies yet would also take an innovative and creative approach to the project. Jaywing were able to demonstrate their depth, breadth and expertise in data management and analysis, and their data specialist’s also fit well with Informa BI profit-focused and action-oriented corporate culture. Jaywing had the right combination of analytical rigor, and client-centred commercial knowledge and worked collaboratively with our internal team to create the best and most robust solution."