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Influencity is a software development company specialising in digital marketing, and specifically, in influencer marketing. They help brands and agencies to obtain greater visibility on the Internet, as well as increase their sales, through influential people called influencers.
Obviously is an influencer marketing platform. They build custom networks of 100s of influencers with the right target audience for brands. Working at scale, they provide clients with maximum exposure, access to 100s of pieces of on-brand content for use in marketing, and improved ROI on ad spends. The success of their unique network-building system is due to their technology, their strategic acumen, and their personal relationships with their influencers working in concert.
Sprout Social Influencer Marketing is an essential part of many brands’ strategy. Yet, almost half struggle to measure the effectiveness of their influencer campaigns. Which makes it hard to secure future buy-in or make the case for continuing current influencer marketing efforts.
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