“The work that we did with IRIS.TV was very focused on creating a better user experience, and then deriving data and insight that would be actionable to a number of different teams across the organization, including editorial, product, revenue teams, and management.”
"With IRIS.TV, we were able to put in programming rules that said nothing before 2010, we didn’t have HD before then and it’s a shocking experience to go from a wide screen to that little square in a box. Being able to customize the A.I. with programming controls is a game changer. With such a disparate backlog of content, some good and some not so good, being able to set rules for the automation balances the need for scale while maintaining editorial standards and brand safety."