"With IRIS.TV, we were able to put in programming rules that said nothing before 2010, we didn’t have HD before then and it’s a shocking experience to go from a wide screen to that little square in a box. Being able to customize the A.I. with programming controls is a …

“Quantifying how IRIS.TV helps us is pretty easy. When we first brought them onboard, of course, we did an A/B test with a different recommendation engine, who was showing us about 50% lift and after a few months of testing, IRIS.TV came in at about 100% video lift.”