"For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit."

“The work that we did with IRIS.TV was very focused on creating a better user experience, and then deriving data and insight that would be actionable to a number of different teams across the organization, including editorial, product, revenue teams, and management.”