“The work that we did with IRIS.TV was very focused on creating a better user experience, and then deriving data and insight that would be actionable to a number of different teams across the organization, including editorial, product, revenue teams, and management.”
“Quantifying how IRIS.TV helps us is pretty easy. When we first brought them onboard, of course, we did an A/B test with a different recommendation engine, who was showing us about 50% lift and after a few months of testing, IRIS.TV came in at about 100% video lift.”
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