"With IRIS.TV, we were able to put in programming rules that said nothing before 2010, we didn’t have HD before then and it’s a shocking experience to go from a wide screen to that little square in a box. Being able to customize the A.I. with programming controls is a …
"Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory."
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