IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data. Their mission is to provide the world’s publishers, brands, agencies, and technology providers with a comprehensive understanding of every streaming video in order to create better consumer experiences and business outcomes. Since 2013, the leading media, data, and advertising technologies have utilized IRIS.TV’s privacy-first and neutral data infrastructure to build and scale machine learning solutions including metadata enrichment, personalized content recommendations, analytics, and contextual advertising.
"Prior to implementing the carousel thumbnails, REA already enjoyed a healthy 60% video lift with IRIS.TV standard integration. After installing the carousel, video lift increased by 47% and retention rate increased by 46%."
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