IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data. Their mission is to provide the world’s publishers, brands, agencies, and technology providers with a comprehensive understanding of every streaming video in order to create better consumer experiences and business outcomes. Since 2013, the leading media, data, and advertising technologies have utilized IRIS.TV’s privacy-first and neutral data infrastructure to build and scale machine learning solutions including metadata enrichment, personalized content recommendations, analytics, and contextual advertising.
"In a highly competitive and crowded OTT landscape, the ability to not only acquire new users, but also engage and retain them is more important than ever. With IRIS. TV’s A.I. creating personalized recommendations of our premium content, we were able to exceed our objectives, improve subscriber yield, and provide our audience with the highest quality user experience."
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