“As a key destination for back to school supplies that so many rely on to gear up for the season, we couldn’t ignore our customer’s new reality. We had different messages to share – School goes on. Customers wanted to know what we were doing to keep them healthy and safe in our stores and what products we offer to keep them safe everywhere. Luckily for Staples, our nimble creative team and tech partners worked quickly to develop new, concise assets to get our messaging across. What we ended up with was completely different from what we ever envisioned, but that’s the reality of retail in 2020.”