"Comfort Keepers’ main goals for Google Ads are to find people who buy their services and people qualified to work for franchisees. It’s very important for us to be able to only use calls that fit those categories in our decision making, and that’s what Invoca’s AI provides. We now …

"We’ve been Invoca customers for 4 years now and each year it continues to help us improve our marketing and call center performance. This year with help from Invoca, we’ve reduced our cost per phone lead by 32% while converting 42% more calls to new patient appointments."