“We considered a range of popular analytics options, but none could offer us the speed, scalability and flexibility of Interana and still be truly self-service for both general business users and data analysts. My whole goal with an analytics system is to turn data analysis from a magical temple where only a few people can answer questions into something where everyone throughout the company can quickly and easily answer questions themselves. It’s all about improving the Tinder app and we need very rapid behavioral analytics to do that. The two big wins of Interana are that’s it’s so fast and the user interface is surprisingly simple given how much you can do.”