mParticle Analytics is the most powerful behavioral analytics platform that tells you how to grow your business. mParticle Analytics connects to your data sources and synthesizes them to provide you with single view of your customer profile and their behavior. Through their intuitive drag-and-drop analytics interface, growth marketers, product managers, and data analysts are empowered to optimize customer acquisition, engagement, and retention without having to write any SQL or perform other complicated analyses.
"With Indicative, I can analyze the complete customer journey without writing a SQL query or needing a data analyst. Indicative joins our customers’ interactions across our paid media, communication channels, mobile application, and website into one cohesive view, empowering my team to measure the efficacy of their work and answer their own questions on a daily basis.”
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