mParticle Analytics FAQs

    • Who is mParticle Analytics best for - their role(s) within what kind of companies.

      Indicative is for non-technical business users that want to analyze the full customer journey. Marketers, product managers, and business analysts can use Indicative to optimize customer conversion, engagement, and retention, no matter their level of technical expertise.

    • How does mParticle Analytics benefit them?

      Marketing teams will benefit by optimizing acquisition through pinpointing the highest value channels, increasing the LTV by identifying what drives the most loyal customers, and maximizing retention by understanding when and how customers engage.

      Product teams will benefit by engaging and retaining customers by understanding their actions, optimizing product by identifying points of friction, and driving the product roadmap and measuring feature adoption.

      Data analysts will benefit by getting insights in seconds, not days, analyzing the full customer journey, not just a piece of it, and unlocking behavioral analysis not possible in SQL.

    • How technical do users need to be to use mParticle Analytics's software?

      Indicative enables non-technical business users to do complex data analysis without any SQL or coding knowledge, in an easy to use drag and drop interface.

    • What makes mParticle Analytics a leader in this space?

      Indicative is the leading customer analytics tool for three reasons: 1 billion events/user actions per month, multi-path funnel analysis, and data warehouse integrations.

    • Who are mParticle Analytics's biggest competitors (3-5 companies)?

      Amplitude, Mixpanel, Kissmetrics

    • How/why is mParticle Analytics better than those competitors (or most others in their market)? What about mParticle Analytics is unique, stronger, easier, etc.?

      We offer all of the same functionality, with faster performance, and for a fraction of the cost. Plus, 1 billion events/user actions per month, multi-path funnel analysis, and data warehouse integrations.

    • What kind of features can customers expect mParticle Analytics to release in the near future? And longer term?

      Customers can expect to see predictive analytics, showing insights instead of exploratory (e.g. showing the optimal or most common paths), and what characteristics describe your highest/lowest engaged users.

    • Which popular or common software does mParticle Analytics integrate with?

      Self-Serve: Segment, mParticle, Snowplow, Wordpress, CustomerLabs, Java, iOS, Andriod, python, JavaScript, http://
      Custom: Google BigQuery, Google SQL, Firebase, Amazon S3, Amazon Redshift
      ETL/Implementation Partners: Stitch, Astronomer
      3rd Party: Stripe, ExactTarget

    • Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc) and limits for mParticle Analytics. If it's not simple, use broad estimates or ranges for typical setups.

      STANDARD: FREE!
      -1 billion customer actions or events per month
      -6-month data history
      -All behavioral analytics tools,
      -Unlimited user seats, unlimited projects
      -Weekly training webinars

      PRO: $950/mo
      Everything in Standard, plus:
      -Unlimited data history
      -Data warehouse export
      -Onboarding support and personalized training
      -API access
      -Automated reporting (coming soon!)

      ENTERPRISE: Custom
      Everything in Pro, plus:
      -Over 1 billion user actions or events
      -Data warehouse and custom data integrations
      -Dedicated Customer Success Manager
      -Hands-on training and ongoing analytics support
      -On-premises and private cloud deployments

    • Does mParticle Analytics offer a trial or free download available?

      Our Standard plan is free and includes 1 billion events/user actions per month.

    • Does mParticle Analytics offer any kind of training/education for their product?

      We offer an interactive training walkthrough, support documentation with step-by-step guides, weekly webinar, and our paid plans offer personalized training curriculum.

    • What are the mParticle Analytics support options? List all.

      Standard plan: email support and weekly training webinars.
      Pro plan: live chat, onboarding support, and two personalized training sessions. Our Enterprise plan: a dedicated Customer Success Manager, hands-on training, and ongoing analytics support.

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