“With the system in place for more than three years, we are more than happy with its decisions and the resulting revenue increase. The best example would be how we had optimised transient business using IDeaS and achieved an additional revenue uplift of six percent in the first six months …

“Me and all’ is a completely new brand, so we were starting with an almost blank sheet of paper. Normally, we rely heavily on a hotel’s historical market data besides examining the public price points of other hotels to get a feel for the market. On this occasion, however, there …