“Ideally has changed how our marketing team walks into a room. In a field where everyone has an opinion, it gives us the evidence to back our instincts and move with confidence. We’ve used it across pricing, proposition and creative concept testing, and shaping how we bring ideas to market. …

“Before Ideally, pricing decisions like this came down to experience and instinct. Now we can walk into a global client brief with actual data behind us. Ideally’s built-in Van Westendorp research didn't just give us a price range, it gave us a full picture of who our buyer really is …