“Changing the norm — The stigma surrounding addiction may prevent people from getting the help they need. Though addiction is a disease, it’s still widely viewed as a personal choice. That’s why Interact and its partners with the Funders’ Response to the Heroin Epidemic are teaming with a branding firm …

We have had very positive internal feedback so far, and I’m looking forward to hearing what the physicians, advanced practitioners and health care employers have to say. Needless to say, we could not have done it without your team, so thank you.”