"You need to be invested in driving the execution and be a front figure for the change – it doesn’t happen by itself. Basically, you can have the best strategy but you wont get anywhere with bad execution. On the other hand, you can have an average strategy but with a great execution you will succeed. It’s important for every person to see how they can contribute and how they fit into this to get the commitment and the power from everyone in your organization to enable them to drive the changes that you want to make. Howwe helps us to enforce the Why behind our strategy, contributing to an anchoring in the whole organization, not just on top level. Howwe brings the activities to a personal level for everyone in the organization by breaking them down to the different departments and finally down to each individual. It motivates them and give them a reason for their work and visualizes their role in the company."