“When we did manual compset research, we always looked at a fixed group of hotels around us. With Atomize, we can cast the net much wider and examine more different properties. This has shown us that sometimes we compete with properties that weren’t previously on our radar as direct competitors. …

“We have many different tasks every day, both on the operations and the commercial side of the business. It’s crucial for me that our tech tools help us complete our wide variety of work more efficiently and effectively. That’s one of the things I enjoy so much about using Atomize. …