"We know that word-of-mouth communicated through our communities is super-powerful for home design businesses like ours. However, we really had no idea where these communities existed, or how to amplify them through our marketing efforts. Our products are hand-picked, high-consideration pieces that are not typically purchased online. Working with Herdify …

"Herdify helped us use community targeting to improve our already successful door drop campaigns with Whistl. The response rates in areas with Abel & Cole communities were 120% higher than in those without. As a result, we will be using Whistl and Herdify's modelling for our future door drop campaigns.”