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“We’ve moved from a focus on how initiatives affect signups to seeing how initiatives actually contribute to bottom line revenue.”
“Since our customer data is housed in several different locations, it used to be really difficult to tell a complete story. Before Heap, we just didn’t have a good way to see the whole picture. For example, when traffic came to our site, we could see things like UTM source …
Pendo was founded in 2013 when alumni from Rally, Google, Cisco, and Red Hat combined their heads and hearts to build something they wanted but never had as product managers - a simple way to understand and attack what truly …
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