"At first I was a little overwhelmed, but there’s always an initial learning curve with new tools. Once I got over that discomfort, it was really easy to understand the way events were categorized. Pretty quickly I was able to start setting up my own events and reports. The team’s …

"In most tools, it’s very difficult to create a custom metric, let alone integrate into other systems, such as Salesforce. With Heap, we’re helping everyone in the company identify and measure when the user actually gained value from the platform versus simply using it."