Guru

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Read 120 Guru reviews and testimonials from customers, explore 27 case studies and customer success stories, and watch 7 customer videos to see why companies chose Guru as their Sales Enablement Software

Guru (getguru.com) is a real-time knowledge management solution for sales and sales enablement teams that knows when, how, and where to deliver knowledge to you without you having to look for it. With Guru, you don’t just manage your knowledge; you create a network out of your entire company's collective intelligence for your sales team to leverage. Guru does this by unifying your joint knowledge and leveraging AI to suggest relevant information to your reps all in real-time and in every application they work in. The more you use Guru, the smarter it gets.

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Customer Rating Review Scorebased on 3008 reference ratings
4.8/5.0 (3008)
  • Market Leader 2025 2025
    Fall 2025Market LeaderKnowledge Management Software
  • Market Leader 2024 2024
    Winter 2024Market LeaderSales Enablement Software

Featured Testimonials

  • "With Guru, in a matter of seconds answer questions that would otherwise slow down my sales process. I pride myself on being hyper-responsive to my client's needs and I don't know of another piece of technology our company uses that so directly enables me to do so."

  • "Before Guru, our tribal knowledge existed everywhere i.e. in our heads, in Google Docs, in notebooks on desk in our product, on our website - literally everywhere. It was time consumptive. Guru has centralized our knowledge and become a one stop shop, and we've been able to curate an onboarding experience that's exciting and unique."

  • "These days, we can’t turn around in the office and ask colleagues questions like we used to and asking the same questions in Slack is challenging. With Guru, no matter where or when we're working, our whole company can easily access the trusted information they need to do their job. We would be lost without Guru."

Featured Case Studies

  • How Outdoorsy Navigated Bumpy Roads and Exponential Growth

  • Better.com is a digital-first homeownership company whose affiliates provide mortgage, real estate, title, and homeowners insurance services

  • How Axcient maximized their sales enablement efforts by placing accurate sales knowledge right in the sales reps daily workflow

Featured Customer Videos

Additional Guru Information & Resources

Read Guru Reviews, Testimonials & Customer References from 120 real Guru customers.

Browse Guru Case Studies, Customer Success Stories, & Customer References from 27 businesses that use Guru.

Watch Guru Customer Videos to learn why 7 businesses chose Guru.

Explore answers to frequently asked questions about Guru.