Guru is a knowledge management solution that empowers entire organizations with the knowledge they need to do their jobs and have better conversations with customers and prospects alike. Guru’s most common use cases are for customer-facing departments, like sales reps and the sales enablement and marketing teams that support them.
Guru helps sales teams have better conversations with prospects and close deals faster by bringing the knowledge they need to do their jobs directly to them, wherever they’re working. Because Guru has a browser extension, reps can access all the one sheets, FAQs, and messaging they need without having to navigate to another window to locate them. By keeping reps in their workflow and proactively pushing knowledge and content to them via AI, Guru helps sales reps stay focused on the conversation at hand and dazzle their prospects.
Not technical at all! If you know how to use a search bar, you know how to search for knowledge in Guru. Or better yet, don’t search at all! Guru’s AI can proactively push contextually-relevant knowledge to users directly in their workflows, eliminating the need to search all together.
Guru unites knowledge and content from teams across an organization to create a knowledge network that gives sales reps access to subject matter experts’ expertise at all times, without them having to physically tap those experts. Today’s buyers are better informed than ever; sales reps need to be able to speak to any number of questions or scenarios, no matter how technical. By supplying reps with the knowledge they need to have those intelligent conversations with prospects, Guru helps sales teams operate with confidence and build trust with prospects.
Access to cross-functional knowledge is important, but access to that knowledge within a rep’s existing workflow is even more important. Reps don’t want to have to (and won’t!) navigate to a new window to search an asset repository for information, so Guru brings that knowledge to them, right where they’re already working, through a browser extension. The Guru browser extension is accessible over any webpage – from Salesforce to LinkedIn to your own website– so that reps can always reference the knowledge they need to do their jobs without leaving their workflow.
Guru also features a verification function that tells users when a piece of knowledge has last been updated and by whom. Seeing that content has been recently verified as accurate by a subject matter expert saves reps the trouble of having to search for the latest version of a resource.
Depending on the use case – sales, support, marketing, etc. – Guru comes up against a plethora of competitors in all different categories. In the sales enablement space, Guru is often compared to the leaders in the sales asset management (SAM) or content management (CMS) space, like Highspot, Seismic, or Showpad. However, because Guru offers a knowledge-focused, org-wide solution (rather than a content-focused solution for sales and marketing teams), there’s no real apples-to-apples comparison.
Guru stands out in the sales enablement landscape because knowledge has become such a crucial component to effective sales enablement. There’s a time and place for content like case studies and PDFs (and Guru offers content tracking capabilities, same as any SAM or CMS), but the majority of sales conversations happen on the phone, where reps need knowledge in real time. Guru helps reps access that crucial, just-in-time knowledge when it really matters: when the prospect is on the other line, waiting for an answer. By focusing on knowledge rather than just content, Guru helps sales enablement teams equip their reps with the skill sets to have better conversations in the moment, instead of relying on content as a crutch.
Guru already leverages AI to proactively suggest relevant knowledge based on the context of a given webpage, but the next iteration of our AI Suggest suite is even more exciting. Soon, users will be able to leverage voice-enabled AI in real-time while they’re on the phone. Guru’s AI Suggest Voice will listen to real-time conversations and suggest up relevant knowledge that the rep might need based on the context of the conversation. This functionality will save reps the trouble from searching at all and help them answer prospect questions with verified knowledge, instantly.
Guru’s core functionality is a web browser, which means it overlays any and every web page, from LinkedIn to competitor websites. We also have a long list of integrations that we have built, including Salesforce, Gmail, Slack, Box, Drift, Dropbox, Front, Google Drive, Intercom, Lessonly, and more. You can see the whole list at https://www.getguru.com/integrations/.
Guru offers three plans to meet the needs of teams of all sizes: Essential, Team, and Enterprise. The Essential plan is priced at $14 per user per month; the Team plan is priced at $24 per user per month; and the Enterprise plan comes with custom-built pricing. Learn more on our pricing page: https://www.getguru.com/pricing/.
Yes! Guru has a free 30-day trial.
Guru has a dedicated Customer Education team to help all of our customers make the most of Guru. The Customer Education team hosts weekly informational webinars, like product how-to’s and best practices. Guru have a robust Help Center with product documentation in addition to an informative blog. Our support team is also available to answer any questions over Intercom. Enterprise plan customers get a dedicated customer success manager (CSM) to help with the training and education of their larger teams.
Guru offers content migrations, syncs, and knowledge frameworks to help new customers get up and running instantly. The faster teams get to an “aha” moment in Guru, the quicker they see value, so we optimize the time it takes to get started in Guru. For Enterprise plan customers, dedicated CSMs help them get their knowledge into Guru quickly and efficiently. For other customers, we offer best practices for getting your knowledge base in ship-shape and driving instant adoption amongst your teams.
Our support team is available to answer any questions over Intercom, responding promptly during standard business hours. Enterprise plan customers can reach their designated CSMs via email, phone, or Slack whenever they need support.
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