"Our customers had a clear preference for WhatsApp, which averaged a 57 percent clickthrough rate. Customers who visited our website from a WhatsApp notification were 1.7 times more likely to make a purchase. We’ve seen $500,000 USD in sales attributable to WhatsApp during our Diwali and Black Friday campaigns, with …

"At Swiggy, our unwavering focus is to create relevant experiences for our customers. With Gupshup, we’re able to offer a plethora of services to our customers, drive cross-pollination across our different services and provide unparalleled convenience to our users. Compared to channels like app push and email, our customer engagement …