"We recognize that switching between apps to place an order and track delivery leads to a sub-par experience and drop offs. To solve this problem and strengthen our messaging-first approach to ordering, Wow! Momo partnered with Gupshup to introduce WhatsApp commerce."
"At Wow! Momo, we know the importance of owning the customer relationship, be it through our vast outlet network or through digital ordering. With Gupshup, we launched direct ordering over WhatsApp in early 2023 building a direct sales channel, and helping us nudge customers with relevant offers and reminders, driving repeat purchases. Next, we plan to expand direct ordering to other brands and focus on moving offline customers to online through various initiatives."












