Growth Intelligence is a pioneering UK AI vendor, aimed at helping businesses maximise their B2B marketing efforts through the power of machine learning. Their technology goes beyond the traditional “black and white” sets of data e.g. firmographics, and mines more subtle and nuanced information – or ‘signals’ - from all over the open web, on every UK business. These signals are woven into unique AI prediction models which identify high-converting prospects, predict their value and the best time to contact.
“Our agents love calling Growth Intelligence recommendations. Our data strategy was already sophisticated with a number of different propensity models running, but none had access to the data points available via Growth Intelligence. We have been able to increase conversion and reduce costs and we expect to see continual improvement.”
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