“Thanks to nearly 4,000 animal welfare organizations and pet lovers around the country, we’ve helped save over 8 million pets through adoption. Each year it becomes increasingly more important to keep up this momentum. Partners like GroundTruth, who donate their technology, allow us to reach our most engaged mobile audiences …

“Building awareness of the need for new blood donors was a critical aspect of this campaign. However, the ability to directly attribute the ads to donations, is also a must-have for any not-for-profit. This was our first location based campaign and GroundTruth was an outstanding partner in leading us through …