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“Thanks to nearly 4,000 animal welfare organizations and pet lovers around the country, we’ve helped save over 8 million pets through adoption. Each year it becomes increasingly more important to keep up this momentum. Partners like GroundTruth, who donate their technology, allow us to reach our most engaged mobile audiences and then measure if their efforts resulted in a store visit. In the end, the goal is always to reach our most important objective: to help pets in need find their lifelong, loving home.”
“Building awareness of the need for new blood donors was a critical aspect of this campaign. However, the ability to directly attribute the ads to donations, is also a must-have for any not-for-profit. This was our first location based campaign and GroundTruth was an outstanding partner in leading us through the program.”
Bluedot location data placing consumer experiences in context. Bluedot empowers companies, via their mobile app, to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level.
Foursquare is a technology company that enriches consumer experiences and informs business decisions through a deep understanding of location intelligence.Every month, more than 50 million people use the Foursquare City Guide app, Foursquare Swarm check-in app and websites to discover new places, explore the world and check in.Their community of explorers have left 91 million tips and checked in 12 billion times. Foursquare’s Places API powers location data for Apple, Samsung, Microsoft, Twitter, Uber, Airbnb and 100,000 other developers. Foursquare’s business solutions also include Pinpoint, Attribution, Pilgrim SDK and Foursquare Analytics, which empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success.
Xtremepush is one of the world's leading Multi-Channel Analytics and Engagement Marketing Platform. They enable hundreds of leading enterprise brands to drive revenue and maximise brand loyalty through their digital channels by combining powerful user insights with omnichannel engagement functionality.
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