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GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
"American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are – on our phones. GroundTruth’s work targeting …
“This was the most successful Oxfam Unwrapped campaign since its inception ten years ago. By leveraging GroundTruth’s targeting technology and pairing it with out-of-home advertising and street canvassers, we were …
"Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the …
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