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GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
"For Outback, it’s always important to have top of mind awareness in the very competitive casual dining restaurant segment. Through geo-precise targeting techniques, we were able to provide our targeted …
“Blueprints technology allows us to link high caliber location data with our campaigns. The fact that we can directly relate a restaurant visit to a previous media service means a …
“This partnership allowed us to demonstrate to all stakeholders the role that mobile plays in the decision-making process, as well as report on actual footfall to confirm visits split by …
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