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GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
“We were looking for a solution that would provide the most precise and accurate location targeting. The ability to buy media programmatically is also vital, so that we could adapt the campaign in real-time based on engagement. GroundTruth’s technology has 100% verified location data which helped us target the audience we were after and know whether or not they were within the vicinity of a train station, commuter hub or office area. This precision was essential for us to reach our target audience and obtain great results.”
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