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GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
"GroundTruth’s cost per in-store visit was 62% lower than our other mobile geotargeting partner due to GroundTruth’s efficient CPMs and higher in-store visitation performance, yielding real business outcomes for our …
“Building awareness of the need for new blood donors was a critical aspect of this campaign. However, the ability to directly attribute the ads to donations, is also a must-have …
"GroundTruth allows brands to easily quantify offline conversions by tracking physical location visits after a user views a mobile ad. Our strategy to drive restaurant visits resulted in a 12:1 …
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