Cision Gorkana is the market leader in global media intelligence (and a part of the rapidly growing global company, Cision). They connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, their unique blend of smart technology and bright analysts give their clients a clear competitive advantage. As pioneers of the industry, they have redefined the way media intelligence works, transforming the way professionals connect and engage with the media. Their powerful database, human reviewed monitoring, social media and analysis services help make sense of the rapidly evolving media landscape. This essential information allows their customers to make the right decisions with relevant content, in real-time. Thousands of brands use their services to: - Manage media reputation - Plan campaigns more accurately - Develop closer relationships with journalists - Track, analyse and engage with mainstream and social media coverage - Demonstrate the impact of communication strategies - Recognise future opportunities and threats through horizon scanning With offices in London and New York, they provide a global media database and monitoring service with content analysed from over 150 countries in more than 50 languages.
“We are now able to listen to a whole breadth of relevant conversations about our brand, our business and our leaders to easily identify influencers who are talking about our company. With this social insight, we can then determine if engagement is needed with our respective influencers in the form of clarifications, content partnerships or further communication actions.”
“This approach has informed Defra’s engagement with stakeholders, enabled better planning and, crucially, has increased the capability of their incident response team to ensure that the right information (floods, horsemeat, disease outbreaks) is delivered to targeted audiences quickly and effectively.”
“We see Gorkana as a vital ingredient of our campaigns. Their evaluation reports give us a real understanding of both the media, social media and insights and, more importantly, the business impact of campaigns such as #MissingType. Knowing what works well and taking learning forward is vital as the media and social media landscape is constantly changing and we absolutely must constantly evolve to ensure we publicly promote donation as effectively as possible to continue saving lives.”
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