Cision Gorkana is the market leader in global media intelligence (and a part of the rapidly growing global company, Cision). They connect brand owners and organisations to critical information and insight to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, their unique blend of smart technology and bright analysts give their clients a clear competitive advantage. As pioneers of the industry, they have redefined the way media intelligence works, transforming the way professionals connect and engage with the media. Their powerful database, human reviewed monitoring, social media and analysis services help make sense of the rapidly evolving media landscape. This essential information allows their customers to make the right decisions with relevant content, in real-time. Thousands of brands use their services to: - Manage media reputation - Plan campaigns more accurately - Develop closer relationships with journalists - Track, analyse and engage with mainstream and social media coverage - Demonstrate the impact of communication strategies - Recognise future opportunities and threats through horizon scanning With offices in London and New York, they provide a global media database and monitoring service with content analysed from over 150 countries in more than 50 languages.
“The use of measurement has become essential to demonstrate the effectiveness of our communications activity and how we support the business. These research methods not only help us guide our projects but also help us measure the role/impact of our third-party PR services.”
“Gorkana’s analytics help us understand if we’re reaching our target audiences and the target media markets that Ketchum has worked with us to develop. As a team, we can report to our Institute Chairmen (the head physicians of each clinical area) so they know our efforts are supporting their business priorities, who on their teams are contributing most effectively to our efforts, and the value PR brings to their institutes.”
“We are now able to listen to a whole breadth of relevant conversations about our brand, our business and our leaders to easily identify influencers who are talking about our company. With this social insight, we can then determine if engagement is needed with our respective influencers in the form of clarifications, content partnerships or further communication actions.”
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