Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
"With this integration we embraced a new data-driven programmatic strategy. Over the last 18 months, we’ve been able to revolutionize the way we plan, measure, and optimize, and we’re very satisfied with the results we’ve reached by leveraging Display & Video 360 and Analytics 360."
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