Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
"We have expanded the Search Ads 360 bid strategies to cover all search campaigns in the account and combined it with data-driven attribution, and we continue to see great results. Search Ads 360 bid strategies gives us more time to focus on strategic planning and other ways to optimize our clients’ search marketing campaigns."
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