Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
"As a business, a priority for 2017 was to drive revenue from new customers at the top of the search funnel. I've been very happy with NMPi's approach, using data-driven attribution within Search Ads 360 to more accurately measure and optimize our Shopping activity to capture these users."







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