Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
“We have never had this level of insight. [Automated dashboards] will empower the local brands to further expand their abilities to bring data into their everyday activities. And with better data at their fingertips, brand marketing teams now have the power to optimize campaigns and increase ROI. The dashboards have simplified the data. Everybody gets digestible, actionable insights.”
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