“We had a large customer base that was not very engaged with our emails. We determined we could improve by sending emails based on their very specific interests and needs, rather than blanketing all customers with the same content. We chose to work with GetResponse because we needed an automated …

"We used to send general emails without targeting specific markets. The follow-up was manual, and the email platform didn’t have as many features as GetResponse. After thorough research, we decided to go with GetResponse because of the variety of features it offered – especially email automation, landing page, and time …