"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively."

"The positive benefits of performing this analysis in-house have been very cost effective - a similar result would have cost £6,000 to £8,000 as a one-off if we had employed a transportation consultant to produce them. The system has already paid for itself as a result of the work we …