"We have found Geoplan GeoAnalyser to be a great mapping tool. It makes the assigning of customers to Local Business Units easy, and the various types of information visible become easy to understand geographically, particularly segmentation of our customer base. The structure created using Geoplan GeoAnalyser has now been implemented …

"Having the Geoplan system greatly helps my marketing team to develop their local knowledge for each of our franchisees areas, across the UK, and therefore further aids us in preparing localised marketing strategies. Without it we wouldn’t be able to drill down into our data geographically, which is essential for …