"Having the Geoplan system greatly helps my marketing team to develop their local knowledge for each of our franchisees areas, across the UK, and therefore further aids us in preparing localised marketing strategies. Without it we wouldn’t be able to drill down into our data geographically, which is essential for …

"The positive benefits of performing this analysis in-house have been very cost effective - a similar result would have cost £6,000 to £8,000 as a one-off if we had employed a transportation consultant to produce them. The system has already paid for itself as a result of the work we …