"Brands names should be both distinctive and noticeable. They must be provocative and suggest that there is a new and perhaps better idea here. Gelato delivers on those key requirements – short, memorable, colorful and fun. Gelato is disruptive, a new model in printing. Gelato is not a traditional company. …

"The biggest thing that stood out to me about Gelato was the ability to ship almost anywhere in the world within three to five days. That was crucial for us as we were starting to get orders from all over, and the idea of local production really aligned with our …