"Brands names should be both distinctive and noticeable. They must be provocative and suggest that there is a new and perhaps better idea here. Gelato delivers on those key requirements – short, memorable, colorful and fun. Gelato is disruptive, a new model in printing. Gelato is not a traditional company. …

“For us it was great that almost with the click of a button we could push new guidelines, new templates, whether it was marketing brochures or business cards or pull-ups/roll-ups for events, and the organization could easily download it and print it locally or adapt it and then print it.”