Gelato Globe is a brand management solution that lets you control your sales and marketing assets from end to end. Gelato is about sharing creativity in an eco-friendly manner. It is at the heart of who they are. Gelato has built a marketplace within the global printing industry. Through their software platform, they connect users (both private and business) with more than 60 professional print houses, enabling just in time delivery of printed materials to 73 countries and 5.3 billion people. Gelato does this by building software integrations, it does not own print machines. Sharing fixed assets – in their case, the sharing of print machines – allows excess capacity to be intelligently allocated.
“We are living in a fast moving world. We are updating our solutions very often. The customer demands are changing constantly. That means also the marketing material is changing constantly. So you print thousands of copies [just] to reprint after another month, and this is definitely not helping for a sustainable environment."
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