This is the third org in which I've launched Gaggle. It's also one of the first tools I turn on for a sales team. Every rep I've worked with has loved that someone else finds the content, rights the headline, and makes it available for them to post *from their account* (not just re-sharing what the Org posted). Also, and this is a HUGE win: If you sync your LinkedIn admin account to Gaggle it 'auto posts' back to Gaggle what the main corp LinkedIn posted, so no duplicate work (loading in LinkedIn and Gaggle)
GaggleAMP excels at many aspects of employee advocacy but their back-end measurements and tracking are superior to any other product in the market. The ability for myself as the solution manager in the company to run the tool easily is important but the ability to share the impact on our business with my executive team is what sets GaggleAMP apart. The easy to share analytics of results saves me time I don't have to spend in preparation for the execs which are the key group for measuring a tool's impact on the business.
GaggleAMP is such an easy way to increase your social media exposure. It gives you a solution for the most common reasons people don't engage on social: I don't have time or I don't know what to say. Marketing can create content and vary it by department/team, and then all they have to do is click a few times so they can share. It's awesome to include points so there's some fun and games involved. At Motivosity use the points in GaggleAMP to promote additional engagement and we come up with a cool incentive for those on the leaderboard. I've spent time with multiple employees at GaggleAMP and they are really great people. Kind, fun, and passionate about what they're doing.
“We’re cultivating a community of people that want to be using their social networks professionally. A continuous feedback loop helps make the program stronger and keeps our advocates engaged.”
“I wanted our team to understand their own power. They are subject matter experts and I don’t think they necessarily saw themselves that way. They’re so much more than just a trainer and needed to see their voices elevated to understand that."
“I loved when our team would share on Slack how much traction a social post was getting. But, I also thought ‘then why not share it?’ It was frustrating seeing how much engagement we were losing out on.”
“[GaggleAMP] is so easy to use! It lets me see at a glance all the information my organization is currently sharing, and I can view and choose which items I feel are the most relevant to my own LinkedIn connections all in one place."
“The biggest impact I have seen is through my impressions. They’re 4x-6x higher than most of my other posts and it helps me grow reach on posts I’m creating, and to learn what makes the most impact.”
"Since going to GaggleAMP, we've seen a 60% increase in lead generation from link clicks on our social content shared in the Gaggle."