“I think that’s the biggest benefit for us is realizing where the deals come from, how much each deal is worth, and what’s the ROAS on the back-end. We’re also able to create dashboards for each marketing channel, so we can see everything at the source/medium and campaign level.”

"With GA Connector, we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from: paid, organic, social and referral channels, right down to each keyword. We're now in a much better position to acquire new customers in the most cost-effective manner, allowing us …