“Funnel’s renter-centric architecture made it a lot easier for us to actively follow the customer journey, whereas in the previous platform we had to go into each individual property and there wasn’t a clear connection across the board. Now, we can actually see when people are inquiring at multiple properties. …
“We are coming in on Monday and 60 people had gone through the system unbeknownst to us and we haven’t had to touch it. So, that is a big value.”
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